NOEL BUNTING

Replacing the cast from Rocky II with hundreds of new actors required painstaking research, the invention of new technology to match the original camera move, height, lens and speed, and 15,000 hours of post production. Yes, it was an enormous undertaking.

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But this film was only one part of a multi-media through-the-line campaign that included dozens of films and hundreds of print and digital assets.

 

I've also included our previous ad for the We Play Together campaign. Since winning the business, we've made great strides in shifting Ladbrokes from a gambling brand to an entertainment brand.